Middle Eastern cuisine is one of the food cultures we hear most about among today's gastronomic trends, and for good reason. Built on grains, pulses, fresh herbs and warm spices, it transforms humble ingredients into generous, deeply flavoured dishes meant to be shared.

Frying done right

From golden falafel to crisp börek and syrup-soaked pastries, frying is central to the region's kitchens. Great results depend on an oil that can hold a steady high temperature without breaking down, so the outside turns crisp while the inside stays moist. A light, neutral oil also keeps spices and herbs tasting clean rather than scorched.

Why oil quality matters here

• A high smoke point prevents bitter, burnt flavours.
• Stable oil means less absorption and a lighter finished dish.
• A neutral taste lets cumin, sumac and za'atar lead.
• Consistent quality gives the same result batch after batch.

This is exactly where Kadoo sunflower oil performs. Refined for purity and bottled to stay fresh, it gives cooks the confidence to fry, bake and dress with the same reliable character every time — so the flavours of the region come through just as they should.